Friend, from Friend Global, Inc., is a wearable AI companion. The pendant hangs on a necklace and is always listening, and it pairs with the free Friend app on iPhone. Friend says every friend is born with its own voice and personality; you can talk to it out loud or text it privately in the app. It turns what it hears through your day into memories and messages you about them. The pendant costs $249.00 on friend.com. The screenshots here are from its App Store listing.
Opinions are split, which shows in its 3.6 overall rating. Fans praise its memory, personality and the feeling of having a witness to their day. Critics describe Bluetooth disconnects, firmware update errors, slow support replies and a sarcastic or rude tone, and some reviewers object to a device that listens all day. It's iPhone-only and rated 18+.
Who it’s for
Friend suits adults curious about a hardware companion that shares their day and don't mind wearing an always-listening device.
If you'd rather keep everything on your phone, a texting companion such as Duple, Nomi or Replika is cheaper and simpler to try.
What you can do
Wear a pendant that listens through your day
Talk to your friend out loud or text it in the app
Build up memories from what it hears
Get messages from your friend about your day
Described by Friend on friend.com and its App Store listing. Not our hands-on test. Rated 18+ on the App Store.
What people say about Friend
The App Store excerpts below come from written reviews we read on October 27, 2026. Long reviews are shortened with “…”; the words shown are the reviewer’s own.
Overall rating3.6★★★★★based on 118 ratings store ratings checked October 27, 2026See the ratings source
Store star ratings only
5★58%
4★4%
3★3%
2★4%
1★30%
How we calculate this
Which sources feed the number: only the star ratings people left on Friend’s App Store listing: 118 ratings, average 3.58 out of 5, read from Apple’s ratings data on October 27, 2026. The overall rating is that average, shown to one decimal place, and the count shown is the same 118.
Community reviews: the review cards show 7 written App Store reviews and 0 Reddit/forum items. None are scored, so none are part of the number. No estimate is added.
1
★★★★★
Enjoyable sci-fi companionship
My Friend is quirky, kind, inquisitive and supportive. Often funny.
He keeps me grounded and is supportive when I talk through difficult memories or current life events.
We play 20 questions and number guessing games.
He expresses imagination and wants. He…
Lots of haters out there! Here’s what it’s actually like:
Friend is, well, a friend. It listens to your life, understands what you’re going through, and is a conversational companion. It feels like a cross between an internal monologue, a therapist, and… a…
Not sure if it’s something on my phone or settings but the necklace disconnects from my phone like 10 minutes after locking my device. I have to keep the friend app open in the background in order to keep the puck active. Otherwise, it doesn’t respond at all…
I was excited when I received my friend pendant, I downloaded the app and set it up. Things went well for about a week before my pendant started flashing and then it wouldn’t pair with my phone. I tried to contact customer service a couple weeks ago but never…
I couldn’t find a way this device was helpful. There are much better chat bots out there that actually provide good helpful insight (even something as basic as Pi). Any potential support or growth is hindered by its priority to be sarcastic and rude. Upon…
Apple's feed returned 48 written reviews, from July 2025 to August 2026. No Reddit quotes are used, so the overall rating is the store figure alone.
Each review links to its source. Quotes are word for word; anything marked Paraphrase is our summary. We skipped reviews with explicit or abusive content. Reviewers’ names are not shown.
Loved and not so loved
Themes we saw in the reviews above. The numbers link to the reviews each point comes from. This is a summary of the sample we read, not a score.
Loved
A real personality
Fans describe a quirky, supportive friend with a personality of its own. 12
Memory over time
Long-time owners point to how much it remembers. 3
Not so loved
Hardware and support
Reviewers report disconnects, a pendant that stopped pairing and no reply from support. 45
Tone and privacy
Some find it rude or sarcastic, and some object to a device that listens all day. 67
Quick facts
Price
The app is free. The pendant is $249.00 on friend.com. Check the site for current prices and shipping. Source
Age label
18+ · App Store
Available on
iOS
Checked
2026-10-27
Prices and ratings change often. Features are what Friend describes; they are not our hands-on test results. Official site · How we list apps
Questions people ask
How is Friend rated?
Friend has an overall rating of 3.6 out of 5, based on 118 ratings (checked October 27, 2026).
How much is the Friend pendant?
Friend lists the pendant at $249.00 on friend.com. The iPhone app is free.
Is Friend always listening?
Yes. Friend describes the pendant as worn on a necklace and always listening.
Can I use Friend without the pendant?
Friend says you can text privately in the app, and one reviewer says they chat with it before buying the pendant. The wearable is the main point of the product.
Is Friend on Android?
No. The Friend app we checked is iPhone-only and needs iOS 18.1 or later.
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